Microsoft to analyze social networks to determine comprehension level

I recently read that Microsoft was planning to analyze several social networks in order to know more about users, so that the search engine could deliver more appropriate results. See this article on geekwire.com : Microsoft idea: Analyze social networks posts to deduce mood, interests, education.

Among the variables that are considered, the ‘sophistication and education level’ of the posts is mentionned. This is highly interesting, because it assumes a double readability assessment, on the reader’s side and on the side of the search engine. More precisely, this could refer to a classification task.

Here is an extract of a patent describing how this is supposed to work.

[0117] In addition to skewing the search results to the user’s inferred interests, the user-following engine 112 may further tailor the search results to a user’s comprehension level. For example, an intelligent processing module 156 may be directed to discerning the sophistication and education level of the posts of a user 102. Based on that inference, the customization engine may vary the sophistication level of the customized search result 510. The user-following engine 112 is able to make determinations about comprehension level several ways, including from a user’s …

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