What do people look for ? A few years ago it would have been difficult to gather information at a large scale and grab it with a powerful, yet more or less objective tool. Nowadays a single company is able to know what you want, what you buy or what you just did. And sometimes it shares a little bit of the data.

So, the end of the year gives me an occasion to try and discover changes in the mentalities using the ready-to-use Google Trends. Just for fun…

How does research compare with other interests ?

First of all, research is …

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